As Real Madrid’s president pushes the new Club World Cup as a global gift to children everywhere, I’m asking: is this really about access, or is it another move in the grand chess game of football power? Drawing on Opta data and my own front-row seat at elite club politics, I dissect Florentino’s rhetoric—where passion meets prediction, and free streams mask deeper agendas. This isn’t just football. It’s strategy with a smile.