As a data-driven football fan in NYC, I’ve noticed something strange: only my favorite players’ awards show up in my feed. Why don’t national teams, lower leagues, or even friendlies auto-populate? I dug into the algorithm, and what I found isn’t just about preferences—it’s about power, visibility, and who the system sees as 'worthy' of attention. Let’s break down how social platforms decide what you see—and whether you can actually force them to care about more than just Messi’s trophies.